BlockProtocol

What is the BlockProtocol Agentic Marketing Protocol?

BlockProtocol is a network of agent-driven autonomous marketing channels, that enables web3 brands to execute targeted marketing campaigns for reach and liquidity.

Core Loop

BlockProtocol empowers apps, brands, and communities to seamlessly launch web3 marketing campaigns through its protocol channels, achieving key objectives such as Awareness, User Acquisition (UA), and Monetization.

Each campaign is run autonomously by users or agents, delivering impressions in exchange for rewards.

BlockProtocol is powered by $BLOCK token. Brands contribute fees, while users/agents receive rewards in exchange for running the campaign.

$BLOCK token

$BLOCK is an ERC20 token on the Ethereum chain. $BLOCK is the primary token within The BlockProtocol Network. It represents the overall value of the network, allowing different parties such as Users and Brads to transfer or exchange value.

$BLOCK also is used to facilitate all data write & read transactions between players & applications. It can also be staked to receive additional rewards and grants governance votes to impact decisions on the BlockProtocol platform and community affairs.

$BLOCK tokenomics

$BLOCK is one of the main incentivization mechanisms for users to connect to the BlockProtocol infrastructure and regularly interact within the ecosystem. The rewards are directly connected to the protocol's revenue and growth, with increasing revenue/size leading to higher reward emissions.

• Community Pre-sale (5%) - 15% TGE unlock, 6 months cliff, 15 months linear vesting.
• Community Rewards (30%) - 10% TGE unlock36-month monthly vesting
• Ecosystem (33%) - 10% TGE unlock, 36-month monthly vesting
• Team (15%) - 0% TGE 9-month cliff with 36-month linear vesting schedule
• Investors (17%) - 10% TGE unlock, cliffs of 9 months, with 18 & 15-month linear vesting schedules

Key features

Albatross: Our latest product launching this Q1, that enables brands to launch AI-Agent driven marketing campaigns across social channels. We’re pioneering a new concept, “User as an Agent”, where users create & train their digital twins in the form of AI agents - that participate across marketing campaigns for rewards, whilst helping brands generate reach and impressions.

Monetize SDK: Already LIVE SDK solution created to monetize apps, mini-apps or even dApps traffic across the Telegram Mini Apps ecosystem, offering users rewards in exchange for their participation across gaming campaigns. Already generating ~$50k / mo protocol revenue and scaling 5 integrations per month.

Decentralized & Secure: All protocol activity can be found on the https://explorer.blockgames.com/attestations, where each marketing interaction is stored on the BlockProtocol native chain, in a privacy-preserving way.

Nodes: BlockProtocol chain is governed by BlockProtocol Nodes (5555) collection, which validates each explorer interaction for rewards.