What Is AdEx (ADX)?
AdEx is a cutting-edge web3 marketing platform utilizing blockchain and programmatic advertising to elevate digital advertising. Through AdEx, Web3 advertisers can access an untapped market of potential crypto users.
Originating in 2017 as a decentralized ad exchange, AdEx has evolved into a full advertising protocol, boasting 20,000+ registered users and processing billions of micropayments on the blockchain. Currently, AdEx serves as a Demand-Side Platform, allowing advertisers to buy traffic through SSPs, conduct real-time bidding, and leverage programmatic technology. Moreover, AdEx maintains direct partnerships with premium publishers, encompassing all interactions between publishers, advertisers, and end users.
ADX, the native token of AdEx, serves as the platform's native utility token, playing a pivotal role in rewards, governance, payment, and staking. It incentivizes validator uptime, ensuring seamless advertising campaigns. The more tokens staked, the more robust the validator network becomes. ADX token holders can stake their tokens to receive generous rewards and participate in governance decisions. Moreover, advertisers leverage ADX for campaign payments, enjoying reduced fees compared to other payment options.
How Many ADX Coins Are There in Circulation?
AdEx launched on June 30, 2017, issuing 100,000,000 ADX tokens. The distribution was as follows:
10% was allocated to the AdEx team, with a 12-month vesting period. 6% was allocated to advisors, also with a 12-month vesting period. 2% was reserved for marketing efforts. 2% was allocated for a bounty program. 80% was made available for public sale.
In September 2020, the team implemented a token upgrade, enabling the minting of an additional 50 million tokens. Currently, there are 144,046,026 ADX tokens in circulation.
Who Are the Founders of AdEx?
Ivo Georgiev and Dimo Stoyanov are the founders of AdEx. Georgiev is one of the most recognized builders in the Account Abstraction space, featured on platforms like Bankless, Devcon, and Dappcon, and is the author of ERC-6492.
Dimo Stoyanov is a serial entrepreneur, in crypto since 2014. Apart from AdEx Network, he founded Stremio, a media streaming platform that has millions of global subscribers. He oversees the strategic development of the company.
Today, a team of 20 professionals works on the AdEx advertising platform and the company’s self-custodial wallet, built on account abstraction - Ambire Wallet.
Where Can I Buy AdEx tokens (ADX)?
ADX is available on some of the largest exchanges in the world:
Binance, Binance.us, Kraken, HTX, Uniswap, SushiSwap, PancakeSwap, KuCoin, Bitrue, Gate.io, 1inch, Balancer, Mooniswap, HitBTC, WazirX, Probit, ChangeNOW, Guardarian, Kriptomat, DODO, Exolix, StealthEX, Bitvavo, Guarda and more.