What is AVA?
The AVA utility token, developed by the AVA Foundation, embodies the concept of customer loyalty programs using blockchain technology to extend the applications of loyalty programs beyond that which can be achieved with traditional models.
Primarily, AVA functions as the key to accessing the AVA Smart Program, a web3 loyalty program that provides use cases to end users, such as loyalty rewards, discounts, gated access benefits, AVA bonuses and more. The token is also used as a payment alternative for purchasing goods and services on partner platforms and as a governance tool for the AVA community.
The overarching mission of the AVA Foundation is to create a decentralised, self-sufficient, and interconnected blockchain-based loyalty ecosystem with AVA at its core. The AVA Foundation aims to realise this mission by introducing the AVA Smart Program to partner projects in a cost-effective manner via a plug-and-play approach that provides participants with significantly greater utility, transparency, and autonomy over their rewards.
This approach cultivates an accessible and more frictionless experience by enabling users to benefit from a range of partner projects via a single loyalty program ecosystem, thus generating more use cases, bringing communities together, and amplifying the reach of the AVA token.
AVA use cases
AVA is trying to revolutionise the infrastructure of loyalty programs. Participants are rewarded for their contributions to the ecosystem, whether it be for completing purchases as a customer, expanding the ecosystem as a community member, or providing inventory as a supplier.
AVA Payments
Users can purchase goods and services with AVA on certain sites that accept cryptocurrency as well as partner platforms, such as on the Travala.com platform, where users can purchase travel bookings, Travel Credits and gift cards with AVA. Paying with AVA on partner platforms may also include special perks, such as discounts or exclusive pricing only available to users who pay with AVA. Any future web3 products introduced by or partnered with the AVA Foundation will be purchasable in AVA, with sales revenues contributing to the AVA Community Pool, Ecosystem Incentives and Foundation Reserve for the ongoing long-term sustainability of the AVA ecosystem.
Access
Users require AVA tokens to access certain products and services within partner ecosystems. For example, the AVA Smart Program enables users to lock up AVA to access the AVA Smart Program tier of their choice and receive benefits as well as special access to exclusive perks such as travel drop giveaways, Ambassador Bonuses, and services like the Open Passport. Governance activities within partner ecosystems can also be set up, enabling members to have their say on key platform decisions.
AVA Earn Programs
Earn programs for earning AVA are available on and provided by third-party platforms and exchanges. These are accessible by locking up AVA for short, flexible, and long-term periods of time. There could also be web3 earn programs if proposed and passed by the community via the AVA Community Governance feature.
AVA Community Governance
Decentralised governance features for the AVA ecosystem are accessible via vote.avafoundation.org, which enable voting on use cases related to the AVA token, Travel Tiger NFTs, and wider AVA ecosystem as well as the future submission of community proposals as part of the progressive decentralisation of the AVA ecosystem. To vote on proposals, participants need to be AVA holders. Voting power is based on a holder’s AVA balance.
AVA Givebacks
The ability to receive AVA for completing purchases is a powerful supply tool that introduces new users to AVA and encourages user loyalty. As part of the AVA Smart Program, partner projects can implement AVA givebacks on purchases, with customers receiving a certain amount of the purchase cost back in the form of AVA based on their membership tier.
AVA Smart Bonus
The AVA Smart Bonus provides the opportunity for Smart members to receive rewards in the AVA token for participating in the AVA ecosystem each quarter. The amount of the AVA Smart Bonus is periodically determined by a Community Vote, with the ability to benefit from the AVA Smart Bonus Booster if voted on.
With this mechanism currently in place, the AVA Smart Bonus is presently set at an annualised rate of 15% for all Smart members except Diamond members, who receive an annualised rate of 20%.
AVA Burn
The AVA Burn utility is currently in the conceptual stage and intends to further promote payment transactions in AVA on partner platforms while also adding a deflationary aspect to AVA by burning a percentage of the transaction volume on partner platforms.
Loyalty Programs
AVA powers web3 loyalty programs such as the AVA Smart Program, which is accessible by locking up AVA and offers discounts, AVA loyalty rewards, AVA Bonuses, Ambassador Bonuses, AVA payment discounts, and more.
How Many AVA Coins Are There in Circulation?
AVA has a circulating supply of 54,278,087 tokens and a maximum supply of 100,000,000 AVA as of November 2023.
Where Can You Buy AVA?
If you are interested in buying, selling, or trading AVA, you can do so on the following exchanges: