INVITREE (INVI) established a blockchain division in Q1 2020 to attract investment to implement an ecosystem in which close-to-real consumer life of luxury goods can easily be exchanged for virtual assets in a marketplace for virtual assets.
It appeals to consumers through blockchain technology and attracts consumers' attention through large warehouse-type luxury stores, experiences various luxury goods such as clothing, miscellaneous goods, accessories, jewelry, and prepares full-fillment services for used goods and existing parallel importers.
As a key platform for distribution of luxury goods, it aims to generate sales for both B2B (on/off-line sales channel) and B2C (warehouse-type store-visiting membership) and grow into the only integrated luxury sales channel that can create trust for customers such as department stores.