Etarn

Etarn (ETAN) is a Web3 sustainability initiative launched in 2024 by a team based in Japan. The project introduces an innovative “Toilet-to-Earn” ecosystem that combines sanitation infrastructure, agriculture, advertising, and blockchain technology. Its core mission is to address pressing sanitation and agricultural challenges while building a token economy that incentivizes user participation and supports long-term sustainability.

Smart Toilet Infrastructure At the heart of the project are public smart toilets installed in India and other regions. These facilities process human waste into liquid organic fertilizer, contributing to sustainable agriculture and reducing environmental pollution. Each smart toilet is equipped with a monitor positioned in front of the toilet bowl. The monitor displays a QR code that users can scan to receive ETAN tokens. At the same time, advertisements are shown on the monitor, generating advertising revenue for the ecosystem.

Revenue Streams Etarn’s business model integrates multiple revenue sources: ・Fertilizer Sales: Liquid organic fertilizer produced by smart toilets is supplied to agricultural cooperatives and farmers. ・Advertising: QR code scans trigger advertisements, creating revenue from media placements. ・Data Utilization: User interactions and sanitation-related data can be aggregated and sold to research institutions and relevant industries. ・Carbon Credits: By reducing methane and other greenhouse gas emissions, Etarn generates carbon credits that can be sold in international markets.

A portion of these revenues is allocated to buybacks and liquidity support for ETAN, linking real-world cash flows with token economics.

Token Utility The ETAN token serves multiple functions within the ecosystem: ・Rewards for users scanning QR codes in smart toilets. ・Payments for fertilizer sales and related agricultural transactions. ・Settlement for carbon credits generated by the project. ・Integration with advertising and data services.

This design provides ETAN with practical applications that extend beyond speculative trading, creating a bridge between digital assets and physical economic activity.

Token Supply and Distribution

The maximum supply of ETAN is fixed at 1,000,000,000. Tokens were minted at the Token Generation Event (TGE) and allocated across stakeholders including the team, advisors, early investors, liquidity provision, and ecosystem incentives. Lock-up and vesting schedules are applied to team and investor allocations to ensure long-term alignment. Market-making tokens deposited in exchange liquidity pools are considered part of the circulating supply, while locked or vested tokens remain excluded.

Market Focus Etarn’s initial deployment targets India, where more than 300 million people face sanitation challenges and where the agricultural fertilizer market exceeds USD 15 billion annually. By integrating sanitation infrastructure with fertilizer production and blockchain-based incentives, Etarn addresses real-world problems at scale while contributing to climate resilience and agricultural productivity.

Governance and Partnerships Etarn is developed in collaboration with technology partners in Japan, India, and other regions. The project emphasizes transparent governance, compliance with local regulations, and responsible token management. Over time, Etarn intends to evolve toward decentralized governance structures, allowing community participation in decision-making and ecosystem growth.