Fellaz

What is the technology behind Fellaz? Fellaz (FLZ) is built as a multi-chain web3 entertainment ecosystem, designed to power the next generation of decentralized content creation, distribution, and fan engagement. At its core is a multi-chain blockchain architecture, which enables Fellaz to interact across various blockchain networks, optimizing scalability, security, and interoperability. This setup allows the platform to support high transaction volumes and seamless cross-chain experiences, laying the groundwork for a truly global and frictionless web3 infrastructure.

A key technological differentiator is Fellaz’s metaverse-native content production and distribution studio, which empowers creators to build immersive digital experiences and deliver them within a virtual universe. This metaverse integration allows for deeper fan interaction, merging physical and digital touchpoints in innovative ways.

Fellaz also offers a robust NFT framework, enabling the tokenization of content such as music, video, and virtual goods. These NFTs serve not only as a tool for digital ownership but as a mechanism for monetization and engagement, unlocking new revenue streams for creators and unique digital assets for fans.

Underpinning this is Fellaz’s decentralized fandom community infrastructure, which removes reliance on centralized platforms. This allows fans to engage directly with creators, participate in governance, and contribute to the ecosystem transparently and securely — a structure powered by blockchain immutability and smart contracts.

What truly distinguishes Fellaz is the technological and operational foundation provided by Innocus Global Group’s portfolio of companies. These ecosystem partners — ranging from AI-powered engagement platforms and real-time commerce solutions to blockchain infrastructure and physical activation services — bring world-class capabilities that enable Fellaz to deliver a full-stack entertainment experience. This integrated support structure allows Fellaz to scale rapidly while continuously evolving with the latest advancements in content, technology, and fan engagement.

Moreover, recognizing the varied budget capacities of prospective partners, Fellaz’s model allows for case-by-case flexibility. While the MOU outlines standard terms, there’s room to tailor offerings based on strategic fit and partnership potential, ensuring Fellaz remains inclusive and adaptable in its approach.

Through a combination of next-gen blockchain infrastructure, immersive digital experiences, NFT-based content monetization, decentralized fan ecosystems, and backing from Innocus’s global innovation network, Fellaz is not just a platform — it's a comprehensive framework for the future of web3 entertainment.

What are the real-world applications of Fellaz? Talent Development & Virtual IP Ecosystem Real-World Talent Development & IP Incubation

Fellaz collaborates with industry-leading talent incubators and production studios to develop real-world artists and entertainment IPs. Through Asia Nexus Entertainment (ANE), a Tokyo-based K-pop and J-pop talent incubator, and RTST, a music label led by Blackpink’s producer, Fellaz ensures top-tier artist development, high-quality music production, and global market expansion. These companies specialize in traditional IP incubation, coaching emerging talents, and refining artist branding for mainstream entertainment. Their expertise in performance training, music production, and global talent management forms the foundation of Fellaz’s real-world entertainment ecosystem—establishing a direct bridge between conventional IP structures and new digital engagement models.

Virtual IP Creation, Management & Cross-Platform Presence

Fellaz is pioneering the development of Virtual IPs, seamlessly integrating AI-driven avatars and storytelling into the entertainment landscape. Through strategic collaboration with its portfolio companies, the platform supports the creation and global launch of virtual artists and characters across music, gaming, metaverse experiences, and interactive storytelling formats.

Fans can engage with Virtual IPs in immersive digital environments, interacting with AI-powered chat services that allow real-time, dynamic conversations with their favorite digital idols. These experiences enhance audience engagement and provide new monetization models, making Virtual IPs a key driver of the evolving entertainment ecosystem.

By leveraging its multi-platform presence, Fellaz ensures that IRL and Virtual IPs thrive across various entertainment formats, expanding the boundaries of digital fandom while offering creators and fans new opportunities for interaction and engagement.

Hybrid Production & Immersive Entertainment Immersive Hybrid Events & AI-Enhanced Performances

Fellaz is revolutionizing live entertainment by integrating AI-driven interactive elements, virtual idol performances, and immersive digital overlays into mainstream concerts and events. Through dynamic setlist curation, real-time audience interaction, and AI-enhanced stage visuals, hybrid concerts will seamlessly combine real and digital performances, offering fans a next-generation experience. This initiative ensures that both in-person attendees and virtual participants can engage deeply with the content, bridging the gap between physical and digital entertainment.

Large-Scale & Boutique Digital Production

Beyond concerts, Fellaz is expanding its live and digital production capabilities to include high-quality, large-scale festivals and intimate, boutique performances. With partners such as Ultra Music Festival and film production company Mokster Film, the ecosystem will support various entertainment productions, from Web3-enhanced live shows to immersive streaming experiences. This approach allows Fellaz to scale its entertainment offerings globally, incorporating new technological innovations while maintaining strong ties to traditional event production and media distribution.

3. Creator-Fan Economy & Fandom Ecosystem

Redefining Fan Engagement Through Tokenized Participation

Fellaz is transforming the fan experience by integrating tokenized engagement and decentralized governance into the entertainment ecosystem. Fans can influence key creative and commercial decisions through stake-based participation models—from merchandise designs and idol activities to exclusive content access in apps like Peeksup, developed by Dnable. This approach strengthens the connection between creators and audiences and redefines fandom as an active, participatory economy rather than a passive consumer experience.

Community-Driven Creativity & Next-Generation Collectibles

Fellaz fosters a creator-centric marketplace where fans can contribute to the entertainment landscape by designing, curating, and co-owning exclusive goods and memorabilia. This community-driven approach ensures that the most sought-after, fan-inspired collectibles—ranging from customized light sticks to exclusive photography sets—are brought to life through collaborative production networks. Community-driven insights into fan behavior and interaction patterns refine these offerings, enabling hyper-personalized experiences, unique content perks, and deeper audience engagement models. Fellaz bridges entertainment's digital and physical dimensions by integrating these innovations, turning fandom into an immersive, value-generating ecosystem.

Tokenized Commerce & Physical Asset Integration Fan-Powered Production Support Model & Exclusive Merchandise Production

Fellaz introduces a fan-powered model that allows supporters to be a part of producing original goods, ensuring that only the most in-demand products get made. Fans can pledge to create limited-edition apparel, accessories, and collectibles with top-tier manufacturers within Fellaz’s ecosystem who handle production and fulfillment. This model fosters deeper engagement between fans and artists while reducing financial risk by ensuring demand before production. The pre-order structure also allows for dynamic pricing and tiered exclusivity, rewarding early supporters with unique benefits such as numbered editions, signed memorabilia, and first-access privileges to new product lines.

Integrated Real-World Asset Monetization & Commerce Expansion

Fellaz is extending its entertainment commerce ecosystem by integrating real-world assets such as physical merchandise, branded experiences, and venue-based activations into its Web3-powered framework. This includes premium goods created through strategic partnerships with established manufacturers, allowing artists and entertainment brands to launch their merchandise lines seamlessly within Fellaz’s ecosystem. The ability to link physical collectibles with digital experiences—such as unlocking exclusive content, event perks, or interactive engagement via Fellaz’s tokenized ecosystem—creates new value beyond traditional fan merchandise. Additionally, real-world entertainment spaces (concert venues, exhibition halls, and pop-up activations) can be leveraged as branded experiences, offering fans digital and physical engagement touchpoints.

What key events have there been for Fellaz? Fellaz (FLZ) is a multi-chain web3 entertainment platform based in Singapore, leading the shift toward decentralized content creation, distribution, and fan engagement. By integrating blockchain infrastructure, NFT technology, and community-driven tools, Fellaz empowers creators and fans to thrive in a new digital entertainment economy.

In 2023, Fellaz introduced METAMIU, its first virtual idol project — a blend of blockchain technology, immersive storytelling, and AI-powered persona development. METAMIU set the foundation for Fellaz’s vision of reimagining entertainment through web3 innovation.

That same year, Fellaz began making its mark on the global stage:

It powered NFT ticketing for Ultra Music Festival Abu Dhabi, showcasing scalable, real-world blockchain utility. It produced the Rakuten NBA Halftime Show featuring BoA and M-Flo’s Taku, bridging web3 with mainstream pop culture. It supported the Tokyo Showdown Breakdance Duel, highlighting its commitment to community-rooted, youth-driven subcultures. In 2024, Fellaz expanded its presence through:

Ultra Music Festival Bali, further validating its infrastructure in live global events. The founding of Asia Nexus Entertainment in Tokyo, a regional joint venture focused on building localized yet globally connected entertainment ecosystems. In early 2025, Fellaz launched Peeksup, a fan-driven content platform for K-content. Designed to empower fans and creators through blockchain-enabled monetization and engagement tools, Peeksup reflects Fellaz’s belief in community-first entertainment models.

Following that, Fellaz introduced Playlist, a producer-curated live performance series starting in Tokyo. Featuring R.Tee and Shintaro Yasuda as headliners, Playlist underscores Fellaz’s shift toward premium content formats that prioritize artist vision and immersive fan experience.

Beyond events and activations, Fellaz continues to expand its platform capabilities. A web3-native streaming feature is currently in development, aiming to provide creators with direct, transparent control over content distribution and monetization — all secured via blockchain.

Fellaz’s ability to execute at scale is made possible by the backing of Innocus Global Group and its portfolio of strategic partners. These companies bring world-class expertise in blockchain, AI, content production, commerce, and global activations — forming the infrastructure backbone of the Fellaz ecosystem.

Who are the founders of Fellaz? Fellaz (FLZ) was founded as an in-house initiative at Innocus Global Group, created to catalyze the convergence of entertainment and Web3 technology. Initially led by seasoned entrepreneur Bobby Bhatia, the project evolved alongside Innocus’s growing portfolio in media and tech, transforming into a full-scale Web2-Web3 infrastructure platform for creators, fans, and businesses. In 2024, leadership transitioned to Ricky Ow, former President of WarnerMedia Entertainment Networks in Asia, whose extensive industry experience is accelerating Fellaz’s momentum and global positioning. Notably, the core team—comprising experts in blockchain, entertainment, media, and technology—has remained unchanged since the project's inception, ensuring continuity, clarity of vision, and consistent execution. With this stable foundation and strategic leadership, Fellaz continues to shape the future of decentralized entertainment from within the broader Innocus ecosystem.